Prime Video will show you ads unless you pay Amazon a little extra

What you need to know

  • Amazon announces Prime Video will begin showing ads in shows, movies, and live sports in early 2024 across all plans.
  • Consumers can dodge this by chucking up an extra $2.99 on top of their Prime Video or Amazon Prime subscription.
  • The U.S., U.K., Germany, and Canada will receive the ads in 2024, with France, Italy, Spain, Mexico, and Australia receiving them later in the year.

Amazon just announced an interesting change that may not make many of its Prime subscribers happy.

In a blog post about Prime Video, Amazon states it will include “limited advertisements” during shows, movies, and live sports starting in early 2024. The company adds, “We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.”